BMW is riding the crest of a popularity wave at the moment.
In the first six months of the year BMW and their Mini, Rolls-Royce and motorcycle subsidiaries achieved a total sales record of 900,539 vehicle sales.
This represents an 8.1% increase in sales on the same period last year.
BMW member of the board of management Ian Robertson says 2012 is on track to be a record for the group.
“We are very pleased with the positive result for the first half of the year.”
“There will be additional new models arriving in the coming months which are expected to bring further momentum in the second half of the year.”
Sales growth was up 1.5% in Europe, 2.0% in the America’s and there was a whopping 25.7% increase in sales in Asia.
Here in Australia BMW has retained the honour of being the nation’s top-selling luxury car brand.
A strong sales result in June (1,969 deliveries representing a 10% increase on June 2011) helped bring BMW’s total for the year to 8,846 units or 4.6% more vehicles than the first half of last year.
BMW Group Australia Managing Director, Phil Horton has told Behind the Wheel the new 3-series is helping further increase sales totals.
“The new BMW 3 Series, now offered with a full engine line-up, has received international critical acclaim and is the top-selling car in its class this month,” he said.
Mr Horton said core volume BMWs continued to perform strongly alongside recently-launched new models.
“In spite of new competitor entrants the BMW X5 remains the performance benchmark and the most sought-after vehicle in its class.”