Don’t like your new car? Take it back for a refund.
Just 1% of buyers took up a similar offer in 09.
Chevrolet in the U.S. is now offering buyers the option of a full refund of the price of their new car if they aren’t completely satisfied.
The “Love It or Return It” offer does come with a few conditions – the vehicle must not have travelled more than 4000 miles (6437k’s) and the sales tax will be refunded but buyers will be liable for registration fees.
You also must drive the car for at least 30 days before returning it, Chevrolet says anything less than this and buyers won’t get a true feel for their car.
Hyundai offered a similar promotion in 2009 which stopped short of full refunds, while Chevrolet tried to boost sales in that same year with a buy-back offer.
Interestingly only 1% of buyers chose to return their Chevy’s during that time.
This is believed to be the first time a manufacturer has offered a full buy-back guarantee.
Chris Perry, Chevrolet global vice president of marketing has old the L.A. Times the money-back guarantee will nudge people to try one of the cars.
“Research has shown customers respond positively to the confidence companies demonstrate with programs like this and appreciate the peace of mind that comes with knowing they have the option of being able to return their vehicle.”
Sounds like a great marketing initiative and one other manufacturers will offer in the future.
Is their a new car you have purchased that didn’t meet expectations?
Should manufacturers have to offer a “satisfaction guarantee”?
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