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Aussie car buyers give Mercedes-Benz dealers thumbs-up

Mercedes-Benz tops car sales satisfaction study

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Mercedes-Benz has claimed bragging rights over compatriots Audi and BMW in the sales race in 2017, now comes a pat on the back for the three-pointed star from local customers.

The J.D. Power 2017 Australia Sales Satisfaction Index for luxury brands has just been released and sitting at the top was Mercedes-Benz.

Related: Ride sharing services hurting car sales?

The study examines six factors that contribute to overall customer satisfaction with the new-vehicle purchase experience:

  • Salesperson
  • Deal
  • Delivery timing
  • Delivery process
  • Dealer facility
  • Sales initiation

Interestingly, just three brands were ranked in the luxury segment and it was Mercedes-Benz that had impressed car buyers the most.

Of the 405 new vehicle owners surveyed, Mercedes-Benz finished with a total score out of 1000 of 849.

Audi finished second with a score of 818 and BMW with 782.

Some of the interesting findings out of the survey included the possibility that the salespeople working for luxury car dealerships may be a little too pushy.

34% of the new-vehicle buyers said they experienced sales pressure by their salesperson, while among buyers of non-luxury car brands that percentage was only 27%.

While, and perhaps most interestingly, among the luxury car buyers 28% were unsure of which car make or model they would buy when they entered they first started to shop for a new car.

Related: Starter issue grounds Mercedes-Benz cars

Have you recently purchased a new Mercedes-Benz, Audi, or BMW? How was the experience? Let us know your stories in the comments section below.

Stay up to date with the latest Mercedes-Benz News at behindthewheel.com.au.

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About Joel Helmes 3711 Articles
Joel is the founder and CEO of Behind the Wheel. Joel has a background as a radio broadcaster with on-air roles at 4BC, 4KQ, 2KY, 2LT and 2UE amongst others, as well as a news editor and program director. Joel’s relationship with cars stems back to his early childhood learning to change oil and brakes with his father and uncle. This continued on into his driving years owning an assorted collection of cars.

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