March 8, 2020

February sales record smashed by Jaguar Land Rover

February sales record smashed by Jaguar Land Rover

Jaguar Land Rover caps big February with record sales…

The success story that is Jaguar Land Rover continues with the British brands enjoying record sales in February 2017.

The new sales record came in the same month that the keenly-anticipated new Range Rover Velar was announced (details here).

In total, 40,978 Jaguar Land Rover vehicles were delivered in the month.

That figure represents a 9% increase on February 2016 and the highest number of vehicles delivered by the luxury marques in a February ever.

Jaguar Land Rover sales are up 8% so far this year.

Much of the global growth occurred in China where sales climbed 40% in the month, sales were also up 16% in North America and 14% in the UK.

Locally, Jaguar sales this year have climbed 27.5%, despite only a 2.5% jump in sales in February.

Over at Land Rover, the VFACTS data shows a disappointing slow down – sales have cooled 7.0% for the year and were down 7.1% in February.

February 2017 Car Sales Data – Jaguar:

February 2017 Car Sales Data – Land Rover:

Andy Goss, Jaguar Land Rover Group Sales Operations Director, says February was a solid month.

“I am delighted to see another historic month of sales,”

“The February result is thanks in large part to impressive performances in China and North America as well as continued customer demand for the Jaguar F-PACE and Discovery Sport.

“The all-new Land Rover Discovery went on sale in February and the already strong demand makes us optimistic that it will more than outweigh sales of the previous model.”

About Joel Helmes 3145 Articles
Joel is the founder and CEO of Behind the Wheel. Joel has a background as a radio broadcaster with on-air roles at 4BC, 4KQ, 2KY, 2LT and 2UE amongst others, as well as a news editor and program director.Joel’s relationship with cars stems back to his early childhood learning to change oil and brakes with his father and uncle. This continued on into his driving years owning an assorted collection of cars.

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