Three Jeep SUVs take U.S. Owner Loyalty Awards.
There is no better recommendation of a product than when a customer comes back for more and that is exactly what is happening in the U.S. with Jeep SUV buyers.
The awards recognize manufacturers and brands for superior owner-loyalty performance, which is determined when a household that owns a particular vehicle returns to market to purchase or lease another new vehicle of the same make or model.
When it comes to SUVs it was the Jeep trio that retained the most owners.
Steve Had is the vice president of sales and marketing solutions at IHS Automotive, he says obviously Fiat Chrysler (FCA) are giving SUV buyers exactly what they want.
“We are pleased to recognize FCA not only on loyalty for continued high levels of retention across several key makes within the Chrysler and Jeep brands, but also on achieving the highest level of conquest for the Jeep brand across the segments in which they compete.
“This is a great accomplishment in 2015.”