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Subaru to focus on cars

New focus for Subaru parent company moving forward

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Subaru’s parent company, formerly known as Fuji Heavy Industries, announced late last year that it would shut down its industrial arm to put more resources into its core automotive brand.

Fulfilling that commitment, Subaru last week ceased the production of engines for industrial and agricultural use.

Related: New looks for 2019 Subaru Forester

It brings to an end 60 years production of industrial products including general-purpose engines and generators.

These engines were used in construction, industrial, and agricultural equipment as well as for snowmobiles and all-terrain vehicles.

Though the production line and retail channels no longer operate, after-sales support will be provided by Subaru affiliate Industrial Products Co.

“By concentrating management resources on Subaru’s core automotive business, the company will further reinforce its business structure in the aim of substantially enhancing the Subaru brand and achieving even greater sustainable growth,” Subaru Corporation said in a statement.

Subaru/FHI has a 100 year history in manufacturing but with global car sales exceeding one million units last year, the writing was on the wall.

Related: More Subaru Imprezas added to Takata Airbag Recall

Subaru will build on this momentum with additional models in its lineup including new so called ‘cross-over’ vehicles due out soon.

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