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UK continues to lead online car sales revolution

Data shows big increases in online new car sales

car sales online

There’s plenty of debate around the future of the new car sales experience with many tipping the traditional car dealership is living on borrowed time.

We’ve seen car brands like Subaru commence online new car sales in Australia, yet so far there hasn’t been a stampede away from tradition.

Related: Regional car buyers keen on online car sales

In the UK though things are moving along at a quite different pace.

New research from the Society of Motor Manufacturers and Traders (SMMT) has found a surge of car-buying on the internet.

The SMMT research found online car sales have grown by up to 66% in 2017 with services such as BuyaCar.co.uk expecting to see the shift to the online method continuing to gain pace.

“The shift in focus to online car buying by many motorists reflects growing confidence in the ‘Amazon-like’ experience of clicking to purchase.” says Austin Collins, Managing Director of BuyaCar.co.uk.

“This is especially true of people who are too busy to visit multiple dealers or less confident in the environment of a traditional dealership.”

Interestingly, but perhaps not unexpectedly, its female car buyers who are most interested in bypassing the car dealerships.

The online car sales business achieved a 75% surge in female customers over the past year, while the increase among men was 22%.

Related: Women leading online car sales revolution

Are you ready to buy your next new car online? Let us know your thoughts in the comments section below.

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About Joel Helmes 3900 Articles

Joel is the founder and CEO of Behind the Wheel. Joel has a background as a radio broadcaster with on-air roles at 4BC, 4KQ, 2KY, 2LT and 2UE amongst others, as well as a news editor and program director.

Joel’s relationship with cars stems back to his early childhood learning to change oil and brakes with his father and uncle. This continued on into his driving years owning an assorted collection of cars.

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