One of the biggest challenges facing the trucking industry in Australia is a simple lack of professional drivers.
The initiative is trying to raise awareness about the driver shortage issue and have been thinking outside the box on how to help, including targeting potential female drivers.
Co-founder, Heather Jones, says there’s no reason women can’t consider a career as a professional driver.
“Women make up a tiny proportion of Australian heavy-vehicle drivers,”
“But they’re just as capable of driving a big rig as a man. We know that the road freight task is increasing, but fewer people are entering the industry, and a big part of this is an image problem. We want to change that.
“For a lot of people, driving a truck is all about machismo, but to us it’s about getting the job done safely and efficiently.”
Volvo Trucks has backed the initiative and provided a Volvo and a Mack prime mover to help train prospective drivers.
Volvo Group Australia President Peter Voorhoeve telling us he’s proud the company is supporting the important initiative.
“Australia is facing a big problem when it comes to driver availability, and its only getting worse.
“We’ve been looking for ways to address the issue for some time now, and what Heather is doing is exactly what we need more of.”
“Australia has a long history of pioneers and Heather is a true pioneer in the Australian transport industry.”