Volvo, the Swedish car manufacturer known globally for its safety credentials, is breaking sales records across the globe in 2017.
But why are things so slow for Volvo in Australia?
VFACTS data for September shows local Volvo sales slumped 35.2% compared to the same month last year.
Related: 2018 Volvo XC60 Australian Pricing Confirmed
Year to date, Volvo car and SUV sales in Australia were down a worrying 23.1%.
Volvo’s only offering in positive sales territory in September was the new XC60 with sales of that SUV model improving 37.4% in the month.
Year to date, S60 sales were down 44.3%, V40 by 20.4%, XC70 by 96.6% and the critically acclaimed XC90 has slumped 30%.
The only Volvo model in positive territory is the S90, the model has found 39 customers so far this year – up from just 14 sales in the same period in 2016.
On the global stage things are looking a lot brighter for Volvo.
The Chinese-owned Swedish car brand has just confirmed global sales were up 11% in September (53,674) and across the first nine months of the year there has been a 9% increase in demand for Volvo cars (413,472).
Volvo saying strong demand for the 90 series, and the ramping up of production of the new XC60, continued to be an important factor in the company’s sales growth.
While sales in China, Volvo’s largest market, grew by 29.8% in September.
Related: Air-conditioning issue sparks Volvo S90/XC90 recall
Would you consider buying a Volvo car or SUV? If not, why not? Why isn’t the global popularity of Volvo also being seen in Australia?
Is the new Volvo XC40 small SUV the vehicle that will get the brand back on track in Australia?
Let us know your thoughts on Volvo in the comments section below.
Stay up to date with the latest Volvo News at behindthewheel.com.au.
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